Phat Beets Produce


History: Phat Beets Produce is a food justice collective. The collective was started in North Oakland in 2007 as a guerrilla produce stand in a North Oakland park.  Phat Beets now supports two certified, clinic based farmers’ markets, one youth led school farm stand and community nutrition hub, and a youth market garden in partnership with a local hospital obesity prevention program. As a collective, Phat Beets strives to support social businesses and small farmers and farmers of color.

Mission: Phat Beets Produce aims to create a healthier, more equitable food system in North Oakland through providing affordable access to fresh produce, facilitating youth leadership in health and nutrition education, and connecting small farmers to urban communities via the creation of farm stands, farmers’ markets, and urban youth market gardens.

Vision: Phat Beets Produce was started as a means to close the gap between small farmers’ of color that lack market outlets and urban communities that lack access to healthy, affordable, culturally appropriate food. Phat Beets works to accomplish this through the creation of a local food system that empowers low-income families of Oakland to be leaders in the food movement through the creation of school farm stands, clinic based farmers’ market and clinic based gardens.  For more information, visit the Phat Beets website:

Phat Beets is also a partner organization for Growing Equity from the Ground Up, a CCREC signature project.  For more information, please visit the project page.